Ruby Kisses is a trend-driven beauty brand under KISS Products, known for bold visuals and accessible cosmetics.
I developed packaging, SKU extensions, and promotional materials while maintaining brand consistency and creating designs that balance strong shelf appeal with clear product communication.
I developed packaging, SKU extensions, and promotional materials while maintaining brand consistency and creating designs that balance strong shelf appeal with clear product communication.
• Designed and expanded packaging across a 7-SKU product line, maintaining brand consistency while
• supporting a portfolio that generated over $82K in sales and 41K+ units sold within six months.
Package and retail display design for a plumping lip gloss, translating "instant volume" and "high shine" into bold typography and lip-shaped graphics.
Star-inspired expanding elements visualize the plumping effect, driving stronger shelf impact and faster product recognition at retail.
• supporting a portfolio that generated over $82K in sales and 41K+ units sold within six months.
Package and retail display design for a plumping lip gloss, translating "instant volume" and "high shine" into bold typography and lip-shaped graphics.
Star-inspired expanding elements visualize the plumping effect, driving stronger shelf impact and faster product recognition at retail.
• Designed packaging for a 3-SKU product line.
• Portfolio generated $53.2K+ in sales and 21.3K+ units sold (Apr–Jun 2026).
Package design for So Jelly, a multi-use
highlighter and shimmer eyeshadow with a glossy, jelly-textured finish. Gummy-inspired graphics, bold pink tones, and glossy visuals translate the playful jelly texture into strong shelf impact and clear product identity, developed with AI-assisted visuals to stay consistent with the RUBY Kisses brand.
• Portfolio generated $53.2K+ in sales and 21.3K+ units sold (Apr–Jun 2026).
Package design for So Jelly, a multi-use
highlighter and shimmer eyeshadow with a glossy, jelly-textured finish. Gummy-inspired graphics, bold pink tones, and glossy visuals translate the playful jelly texture into strong shelf impact and clear product identity, developed with AI-assisted visuals to stay consistent with the RUBY Kisses brand.
Initial concept sketches forInitial concept explorations for SO JELLY focused on highlighting its shimmering pearl effect, glossy jelly texture, and playful beauty appeal.
Various layouts tested beauty imagery, texture-driven visuals, and bold compositions to balance product storytelling with a youthful, trend-driven aesthetic.
Various layouts tested beauty imagery, texture-driven visuals, and bold compositions to balance product storytelling with a youthful, trend-driven aesthetic.
Developed the packaging and visual merchandising for Ruby Kisses’ 1 Step UV Gel line, including bottle packaging, silk screen displays, and POP materials. The angled visual system echoed the bottle shape, while the brand’s signature Pantone colors emphasized its playful and energetic identity.
Designed packaging and retail displays for Cover & Fix Concealer, highlighting its full-coverage performance, skincare benefits, and inclusive shade range through strong visual hierarchy and impactful shelf presence.
