TINA KIM    •    PACKAGING DESIGN    •    BRAND IDENTITY    •    RETAIL DISPLAY    •    BEAUTY    •    NEW YORK    •    TINA KIM    •    PACKAGING DESIGN    •    BRAND IDENTITY    •    RETAIL DISPLAY    •    BEAUTY    •    NEW YORK    •   

Tina Kim


Hi, I'm Chaehyun Kim (Tina), a Brand & Graphic Designer based in New York.

I create packaging, visual identities, and retail experiences for beauty and consumer brands, combining strategic thinking with strong visual storytelling.


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In House Design : RUBY KISSES (Cosmetic)
KISS PRODUCT (Other Brand)

Branding
: QueenGuggenheim / Yayoi Kusama / Curva 

Editorial : Inside your brain / Sally Gall / Novatrans / Changers
3d motion : Casino / Queen’s Gambit




Tina Kim


IN-HOUSE DESIGN
RUBY KISSES (Cosmetic Packaging)


BRANDING

GUGGENHEIM (Museum)
YAYOI KUSAMA (Museum)
QUEEN (Cosmetic)
CURVA (Furniture Branding)

EDITORIAL
INSIDE YOUR BRAIN 
(Magazine)
SALLY GALL (Gallery)
NOVATRANS (Magazine)
CHANGERS (Newspaper)

3D MOTION
CASINO

QUEEN’S GAMBIT

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FINE ART
DIGITAL ART


ABOUT THE DESIGNER
RESUME
EMAIL
LINKED IN






INSIDE YOUR BRAIN

Editorial 
I reimagined the original magazine with a more refined and sophisticated design approach, targeting an adult audience. I developed four distinct cover designs and carefully replaced the original content with visually cohesive images that maintained the same context and message.

As a science magazine, I chose sans-serif typography to reinforce a clean, modern, and professional aesthetic. This project allowed me to experiment with various layouts and structural compositions, improving both visual hierarchy and overall readability.



Origal Magazine’s Design

I changed the design as more clean and organized layout. Also change the picture more high quality however, I wanted to give a similar vibe so I used the San-serif font because I didn’t want to changed whole system and let people to recongize this brand.


What big things that I changed

1.Photo in the magzine.
2. Different columns
3.None consistent systems
4. A lot of fonts


























OTHER PROJECTS