TINA KIM    •    PACKAGING DESIGN    •    BRAND IDENTITY    •    RETAIL DISPLAY    •    BEAUTY    •    NEW YORK    •    TINA KIM    •    PACKAGING DESIGN    •    BRAND IDENTITY    •    RETAIL DISPLAY    •    BEAUTY    •    NEW YORK    •   

Tina Kim


Hi, I'm Chaehyun Kim (Tina), a Brand & Graphic Designer based in New York.

I create packaging, visual identities, and retail experiences for beauty and consumer brands, combining strategic thinking with strong visual storytelling.


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In House Design : RUBY KISSES (Cosmetic)
KISS PRODUCT (Other Brand)

Branding
: QueenGuggenheim / Yayoi Kusama / Curva 

Editorial : Inside your brain / Sally Gall / Novatrans / Changers
3d motion : Casino / Queen’s Gambit




Tina Kim


IN-HOUSE DESIGN
RUBY KISSES (Cosmetic Packaging)


BRANDING

GUGGENHEIM (Museum)
YAYOI KUSAMA (Museum)
QUEEN (Cosmetic)
CURVA (Furniture Branding)

EDITORIAL
INSIDE YOUR BRAIN 
(Magazine)
SALLY GALL (Gallery)
NOVATRANS (Magazine)
CHANGERS (Newspaper)

3D MOTION
CASINO

QUEEN’S GAMBIT

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FINE ART
DIGITAL ART


ABOUT THE DESIGNER
RESUME
EMAIL
LINKED IN






CURVA

Branding
Curva is a brand inspired by the chair’s curve and the chair’s iron. I made a whole package notebook, file, Sticker, instagram feed, magazine and website too. Also I made a typeface for the brand. 







Typeface is designed to match the look and feel of chairs, which feature smooth, stylish curves. The typeface reflects the metal curves in our chairs and represents our brand’s identity well.

Inspired by Chairs: The curves in the letters are inspired by the elegant lines and shapes of our chair designs.

Elegant and Modern: The typeface looks stylish and up-to-date, just like products.

High Quality: The smooth, precise curves in the typeface show the care and quality they put into everything that they make.

Consistent Branding: Using this typeface helps keep our brand’s look consistent, making sure everything from our products to our advertisements looks like it belongs together.

 












OTHER PROJECTS