SHINOLA
Brand Identity / 2023
I imagined that I am redesigning the Shinola watch, and I got the motivation from a building in Detroit. The sharpness of the building gave me the clue, and I customized the numbers and also the icon graphic. The gears inside it are modifiable to individual concepts.
Our brand is inspired by the iconic buildings in Detroit, particularly the prominent clocks with their hour and minute hands. These architectural features symbolize precision, progress, and the passage of time.
The design and structure of these buildings, with their steady and purposeful clock hands, reflect our brand's values of continuous growth and determination. Just as these clocks are integral to the identity of Detroit's dark skyline, our brand embodies the essence of steady advancement and timeless elegance.
