SOLOMON’R GUGGENHEIM MUSEUEM
Brand Identity / 2024
The Guggenheim Museum rebranding project originated from the building of Guggenheim so I put an effort into when people easy to remind the Guggenheim when they see the typeface. I made a poster, bag, hat, and others. I mostly tried to give a geometric vibe and also tried to be simple as possible.
In Guggenheim Museum is representative of rounded shapes so this typeface shows the rounded shapes in the typeface and also Icons.
