SOLOMON’R GUGGENHEIM MUSEUEM
Brand Identity
This rebranding project for the Guggenheim Museum is inspired by the museum’s iconic architectural form.
The visual identity translates its circular and continuous geometry into a clear, recognizable typographic system, applied across posters, merchandise, and accessories.
A minimal and structured approach ensures clarity, consistency, and strong brand recognition while keeping the architecture as the core visual reference.
The visual identity translates its circular and continuous geometry into a clear, recognizable typographic system, applied across posters, merchandise, and accessories.
A minimal and structured approach ensures clarity, consistency, and strong brand recognition while keeping the architecture as the core visual reference.
The Guggenheim Museum is defined by its iconic rounded forms, which are reflected in both the custom typeface and the icon system.
