YAYOI KUSAMA
Brand Identity / 2024This font design originated from Yayoi Kusama’s design. I put in the dots and the yellow line in order to emphasize her characteristic, and created exhibition posters, instagram postings, and electronic displays which are actually in MOMA museum. This font has three different versions in which the diagonals are connected with lines and also black and white version.
There are two different kinds of versions for the display typeface. The first one has diagonal lines and the other one has dots at the diagonal lines. For this typeface I got ideas from Yayoi Kusama’s art as her representative works you can see the pumpkin with a lot of dots in there so I wanted to make a type of people just see the typeface that helps to remind her easily. I only used 4 different sizes of the dots so as not to mess around. As a color pattle I only use the color which the artist used in her artworks. Red, blue, yellow and black.
VERSON2
