Designed and developed packaging, retail displays, sales sheets, sample packaging, magazine advertisements, and marketing collateral across multiple brands, including KISS New York, GROOMANE, mavié, and RED Pro.
Collaborated with cross-functional teams to create consumer-facing and retailer-focused design solutions spanning beauty, personal care, men's grooming, wellness, and lifestyle categories. Managed projects from concept development through production, ensuring brand consistency, clear product communication, and impactful retail presentation.
Collaborated with cross-functional teams to create consumer-facing and retailer-focused design solutions spanning beauty, personal care, men's grooming, wellness, and lifestyle categories. Managed projects from concept development through production, ensuring brand consistency, clear product communication, and impactful retail presentation.
KISS NEWYORK
Amazon / Website
Foundation & Concealer Collection
Led the design of packaging and retail display assets for KISS New York's complexion category, including foundation and concealer products. Developed visual solutions that highlighted key product benefits, shade ranges, and ingredient claims while strengthening shelf presence. The project encompassed packaging artwork, tester displays, sample sachets, and POP materials designed to enhance consumer engagement and support in-store product discovery.
Samples & Marketing Collateral Design
Designed product sample packaging and marketing materials across multiple beauty and personal care brands, including haircare, skincare, body care, and nail categories. Developed custom sample sachets that translated product packaging into compact trial formats while maintaining brand consistency and clear consumer communication.
Created BNB magazine advertisements, promotional layouts, and retailer-facing marketing assets that highlighted product benefits, ingredients, and key selling points. Collaborated with marketing and product development teams to ensure visual consistency across packaging, sampling programs, print advertisements, and retail campaigns while supporting new product launches and consumer engagement initiatives.
Responsibilities
- Sample sachet and trial-size packaging design
- BNB magazine advertisement design
- Product launch marketing materials
- Visual adaptation across multiple brands
- Print production and artwork preparation
- Product benefit and ingredient communication
- Cross-functional collaboration with marketing and product teams
- Brand consistency across retail and promotional touchpoints
GROOMANE
Amazon / Website
Developed a comprehensive visual identity guideline and sales sheet system for the GROOMANE men's grooming line, including beard care, hair enhancement, shampoo, styling, and color products. Created a model selection guide to establish a consistent brand image across packaging, marketing, and retail materials, ensuring alignment with the target consumer and premium positioning of the brand.
Designed a series of product sales sheets that highlighted key benefits, ingredients, usage instructions, before-and-after results, and product assortment details. The layouts were structured to improve product communication for retailers and distributors while maintaining a cohesive visual language across the entire collection. Collaborated with cross-functional teams to support product launches, sales presentations, and retail marketing initiatives.
Responsibilities
- Model guideline development and visual direction
- Sales sheet design and production
- Product benefit and ingredient communication
- Before-and-after visual storytelling
- Retail and distributor marketing support
- Brand consistency across multiple product categories
- Print-ready production artwork and asset management
mavié
Amazon / Scaler, Hot pack
Mavié Lifestyle Essentials
Designed packaging and visual identity systems for Mavié, an Amazon-focused lifestyle and home goods brand. The product range included personal warming products, kitchen scales, and everyday household essentials. A signature polka-dot graphic pattern was developed as a recognizable brand element, creating consistency across diverse product categories while giving the brand a clean, modern, and approachable personality.The packaging system focused on balancing functionality and shelf appeal by clearly communicating product features, usage information, and key benefits while maintaining a cohesive visual language. Each design was optimized for both e-commerce presentation and retail packaging requirements, ensuring strong product recognition across Amazon listings and physical touchpoints.
Responsibilities
- Brand identity development and packaging design
- Creation of a signature polka-dot visual system
- Product packaging across multiple lifestyle categories
- Information hierarchy and feature communication
- Amazon-ready product presentation
- Print production artwork and packaging execution
- Cross-category brand consistency and visual merchandising
Selected Products
- Hand Warmers
- Toe Warmers
- Body Warmers
- Wireless Kitchen Scale
- Tempered Glass Kitchen Scale
- Compact Kitchen Scale
